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From Concept To Completion: How To Develop A New Product Idea

Do you have a brilliant idea for a new product? If so, you’re doubtless itching to get it made and start selling it! Of course, there are a few things you need to do before you can make that all happen!

Product development can sometimes be an involved process, depending on what you’re making. There are various facts and scenarios you need to consider during your product’s development.

If you want to turn your product concept into reality, it’s important you know what to do to make that happen. The aim of today’s blog post is to show you the general steps needed in the development process. Here is what you need to know:



What problem does your product solve?

Sometimes we get ahead of ourselves and create solutions to problems that don’t exist. That’s why it is important you clarify which issues your product will solve for its users.

The key to selling a successful product is by offering one that many people will want to use. If only a handful of individuals will make use of it, there isn’t much justification for developing it. At least, not from a financial perspective.

In a nutshell, what you need to do is come up with a valid “business case” for your product idea. You are more likely to get support and interest in it if you’ve come up with a brilliant and useful product idea.

Developing your idea into a physical product

Let’s assume that you’ve come up with an amazing product idea. How can you turn it into something we can all see and use? The answer, of course, is to develop it!

The first stage is to come up with a workable prototype. Are you designing a consumer product? If so, you’ll need to construct its housing and internal parts. For example, you may wish to use a case made of plastic and electronics for the inner parts.

Your prototype should be similar in design to the finished product. That’s because what you come up with now will be what gets used to attract people to it.

Getting the right training

It’s important you know what you’re doing when creating your prototype. To achieve that goal, you’ll need to get the proper training.

You could attend scientific molding seminars to learn how to create your product’s casing. Training in circuit board construction and electronics is useful for your item’s inner components. And so forth.

Pitching your idea to investors

Once you have a working prototype, you’ll need some backers to give you financial help. If you want to convince people to invest in your product idea, you’ll need to do a few things first.

Examples include:

  • Researching your target market and offering facts and statistics;
  • Finding out how much it will cost to manufacture your product;
  • Calculating what your likely turnover and profit is for the first five years.

If you’re new to the business world, it makes sense to get help from an advisor. A successful pitch will mean you’ve got the money you need to start production. Good luck!